The family-owned companies Miele and Steelco have joined forces: Both companies are among the world's leading manufacturers of washer-disinfectors and sterilizers for hospitals, medical and dental practices and laboratories. The Italian medical technology manufacturer Steelco is also highly represented in the special segment - new to Miele - of reprocessing components used in pharmaceutical production. In April 2021, Miele acquired the majority of Steelco shares. The overarching goal is to provide customers with an even more powerful product portfolio and the best possible service, both before and after the purchase.
For many years, Miele Professional has stood for dependable hygiene in the medical sector as well as in hotels and restaurants. This expertise in the field of hygiene is now being transferred to air purification – in the form of Miele AirControl, available in three sizes and manufactured at Miele’s own Lehrte production plant. Five-fold filtration removes 99.995% of all air-borne particulates, viruses, bacteria and fungi. After each operation, pathogens are thermally deactivated by Miele ThermoControl. With a capacity of up to 3000 m³/h (depending on the model), these models are able to replace and filter the entire air in a room six times in a single hour.
A fresh, healthy and sustainable cuisine is increasingly becoming an integral part of daily life for many people – with recipe ideas nowadays found above all online. In this respect, the KptnCook app provided by the eponymous Berlin startup counts among the fastest-growing offerings in the German-speaking world – with Miele holding a stake in the company since 2018. In February 2021, the Gütersloh domestic appliance company increased its share in KptnCook to over 50%. The common goal is to further fuel the growth of this multiple award-winning app in Germany, Austria, Switzerland and beyond.
In March 2021, Otto Wilde Grillers and Miele joined forces to address the high-potential field of outdoor cooking: Otto Wilde shares its expertise in manufacturing high-end grills and accessories. Miele, for its part, brings many years of know-how in the development, production, connectivity and marketing of premium built-in appliances worldwide to the table.
The battle to curb climate change is perhaps one of the biggest challenges of our day and age. As a consequence, industry is also increasingly under pressure to make its own sizeable contribution towards a solution. Miele takes on its responsibilities: From 2021 onwards, the Gütersloh company will be CO2 neutral at all its locations. This refers to greenhouse gas emissions resulting from its own production processes (Scope 1) as well as those in power generation at its energy suppliers (Scope 2). The objective is to reduce calculatory CO2 emissions by 50% by 2030 compared with 2019.
Since December 2021, Miele invites customers to experience its brand live with all their senses in a top location in Düsseldorf. Following the Miele Experience Centers at the headquarters in Gütersloh and in Berlin (Unter den Linden at the corner to Friedrichstraße), Düsseldorf is the company's third location in Germany. At the Düsseldorf Brand Store, Miele's entire range of domestic appliances is on sale, as well as popular accessories such as roasters and vacuum bags and the Miele care products.
At the end of 2021 Miele took over the family-owned Eurofilters company, which stands for highly effective solutions based on random-spun fibres, such as materials for face masks and dust bags. The two companies have a long-standing and successful business relationship as Eurofilters already produces a large proportion of the dust bags available from Miele.
The new generation of Miele's handstick, Triflex HX2, offers not only flexibility thanks to the patented 3-in-1 design, but also 60% more suction power than its forerunner - making it Miele's most powerful vacuum cleaner. This is due to the new, powerful Digital Efficiency motor, in combination with the proven monocyclone design (Vortex technology) and the powerful Multi Floor XXL electric brush. It detects floor coverings and reduces the rotation speed on hard floors, thereby saving energy and extending the battery life. The redesigned filter and dust container with ComfortClean makes everyday life with the HX2 much easier.
Rebecca Steinhage joined the Executive Board of the Miele Group on July 1, 2022. The former Senior Vice President Human Resources has been with Miele since 2019. In her role as Executive Officer, she will take over the newly created area Human Resources & Corporate Affairs, which, in addition to Human Resources, includes the departments of Sustainability, Communications and Internal Audit. The photo shows the now six-person Executive Board with (from left) Dr. Markus Miele (Executive Director and Co-Proprietor), Dr. Stefan Breit (Technology), Dr. Axel Kniehl (Marketing & Sales), Rebecca Steinhage, Dr. Reinhard Zinkann (Executive Director and Co-Proprietor) and Olaf Bartsch (Finance & Administration).
The Miele plant in Bürmoos underwent a reorganization to mark its 60th anniversary. In Bürmoos, high-quality stainless steel components are manufactured for almost all appliance factories of the Miele Group as well as for the Italian subsidiary Steelco. In addition, Miele's new subsidiary Otto Wilde Grillers now has its most established product series produced in Bürmoos. Miele made investments in a new cutting center with a fully automated high-bay warehouse and laser machining as well as in the most modern manufacturing technology for surface finishing.