The correct use of reviews

Reviews by guests are are an important source on which many travellers base their decisions – and easy to enter
via the Internet. But restaurateurs and hoteliers are not powerless in the face of user reviews. With a spot of active review management it is even possible to draw benefits


Booking portals often invite customers to write a separate review. Animate your customers to add their opinion. Guests who have placed a booking direct can express their opinion on a variety of review platforms. Provide tips on where and how. Possible portals include Holidaycheck,, tripadvisor and trivago.


A prompt to write a review – whether on the booking or review portal – can be done in a variety of different
ways. Classic methods are stickers on the mirror or a note left on the writing table. Less common are flyers attached to invoices or to an apple which is handed over to departing guests. This is also possible in combination with a goody or a voucher.


Speak above all to satisfied guests.


If negative comments are passed, respond to them. Perhaps the problem can be solved or avoided in future.


Welcome & Stay

This article is part of our magazine "Welcome & Stay". You are welcome to download it. You can find this article on page 19.

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