Psychologists have known for some time: Only things that are available temporarily – such as pop-up hotels – engender interest. They have risen to popularity as temporary dwellings serving major events and trade shows. Some can only be used for a limited period of time on account of their construction, whereas others are restricted by their leaseholds. Thanks to their existence, it is possible to trial polarising hotel concepts without the need for permanent investment – an experiment with an expiry date. Anyone interested in this pop-up trend can experience an exceptional concept in Austria's Zillertal. The Zillertaler Grillhof, in need of renovation, is due for a complete overhaul in the summer of 2019. Until work is completed, the young proprietors have created their Pop Down Hotel, a play on the words “pop-up” and “countdown”, attracting visitors with their outlandish ideas such as the water wonderland in the cellar or a restaurant table spanning three storeys.
Further information: www.popdownhotel.com