Premium in every detail
Our products and services are designed to meet high standards with a focus on performance, user convenience, innovation, design and durability. Product safety and data protection are integral to our quality standards.
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Our technicians in action
In every country where Miele operates, a local service organization ensures fast and reliable support, often through our own specially equipped technicians. Worldwide, around 1,760 technicians are on the road, including about 450 in Germany. In 2024, they resolved 83 percent of all service cases during the very first visit. Our field technicians also serve as ambassadors for sustainability. They receive regular training to help them highlight potential savings during customer visits — supported, for example, by the training module “Sustainability in practice – arguments for your customer conversation.”
Durability through smart services
Household appliances benefit from proper care, and when something does go wrong, videos, AI-based tools and, of course, our customer service provide quick support. For complete peace of mind, customers can also choose to extend their warranty.
Maintenance and empowering users
Proper maintenance and care contribute significantly to the longevity of our appliances. That is why Miele designs its products so that service and repairs are as straightforward as possible. Many issues can be resolved through remote support or simple self-help options, such as video tutorials available on our website, on YouTube or in the Miele App. These resources draw on data-driven insights and provide targeted guidance on installation, care and troubleshooting. In addition, we offer tailored maintenance solutions and continue to advance the digital transformation of our service - increasingly supported by AI.
AI for faster service
The AI-supported application “AI Diagnostics” assists customers when error messages appear on their appliance or in the Miele App. It identifies the most likely cause - for example, a blocked water inlet - and provides step-by-step guidance for self-help. If the issue cannot be resolved, customers can contact Miele Service directly from the app. The AI draws on data from customer service, product development and real appliance usage. In the future, it is expected to predict potential malfunctions and offer preventive recommendations, such as optimal detergent dosing. The goal is to reduce service visits and enhance user convenience.
Long-term protection and digital updates
Since 2018, Miele has offered an extended warranty service in cooperation with an insurance partner, providing coverage beyond the statutory warranty period. Customers can extend the warranty to five or ten years from the date of purchase for a fixed monthly fee. Further information on Miele’s extended warranty is available here.
For digital core functions, Miele guarantees updates for at least ten years. Additional digital features receive updates throughout their availability period. This ensures that appliances remain protected and technologically up to date over the long term.
Use instead of own
More consumers are paying attention to ecological sustainability, especially when it comes to energy and water consumption. “Pay-per-use” models offer innovative ways to support this shift. Instead of purchasing an appliance, users pay only for individual cycles, such as each wash load. This approach helps conserve resources and encourages more conscious behavior. In the Netherlands, Miele has offered a leasing model for washing machines together with the start-up Bundles since 2016 – an ideal solution for shared households. At the end of the contract, the appliance is refurbished and put back into use. Miele’s own start-up appWash also relies on digital solutions: In communal laundry rooms in student residences, multi-family buildings and campsites, washing cycles can be conveniently booked and paid for via an app.
How we inform
Miele provides information through a variety of channels, including product labels such as the EU energy consumption label, user manuals, brochures and personal consultations offered by specialist retailers, in showrooms and at trade fairs. Sustainability topics are also part of our corporate communications and featured on our website. The Miele App offers detailed insights into energy and water consumption, for example for washing and dishwashing programs. Customers can share feedback or file complaints via our website or the Miele Contact Center. All submissions are reviewed carefully as part of a structured complaints management process.
Digital security
To strengthen trust in an increasingly connected world, Miele relies on comprehensive technical and organizational security measures. These include state-of-the-art encryption, cooperation with external experts and institutions such as the German Federal Office for Information Security (BSI), as well as memberships in the Alliance for Cyber Security and CERT@VDE. Our data protection policy is based on the GDPR and is continuously updated. It applies across the entire Group and incorporates stricter national requirements where relevant. A central data protection management system ensures that personal data is processed in compliance with all legal standards. Every Miele entity is required to implement this system, creating a consistent level of data protection worldwide.
Product safety as a top priority
Miele conducts comprehensive testing on all products to identify any potential health or safety risks, both through internal procedures and in collaboration with independent institutions such as VDE, DEKRA and TÜV. If issues are detected, insights are acted upon immediately and can lead to product recalls when necessary. A dedicated crisis team evaluates the situation and activates emergency plans. For digital products, a binding update policy has been in place since 2024 to ensure regular security and functional updates. Clear responsibilities and close cooperation between engineering, development and quality teams guarantee the highest level of product safety worldwide. Our goal is to prevent harm and strengthen customer trust.
More detailed insights can be found in our sustainability report
Additional focus topics
Employees
