Social

Customers

Premium in every detail

Our products and services are designed to meet high standards with a focus on performance, user convenience, innovation, design and durability. Product safety and data protection are integral to our quality standards.

Well prepared for maintenance, repair and updates

In every country where Miele operates, a local service organization ensures fast and reliable support, often through our own specially equipped technicians.  More than 2,400 service technicians across the world ensure that our appliances can be used reliably for as long as possible. Our field technicians also serve as ambassadors for sustainability. They receive regular training to help them highlight potential savings during customer visits - supported, for example, by the training module “Sustainability in practice - arguments for your customer conversation.” 

Durability through smart services

Proper care helps to maintain the performance of household appliances in the long term. Should you nevertheless need assistance, videos, AI-powered solutions and Miele’s customer service are on hand to provide prompt help. Warranty extensions also offer additional peace of mind.

Networked and up to date

Many of our appliances are now enabled for connectivity and updates. The Miele App plays a key role here. The AI Diagnostics function automatically identifies faults in appliances and puts forward appropriate solutions based on probabilities. The system also guides our customers through the process in stages so that they are generally able to solve most problems independently. This saves time, reduces the number of customer service visits and supports the long-term care and maintenance of the appliances.  

The Miele App also facilitates access to the available software updates. New functions and improvements can be installed using the app – and the technical status of an appliance does not finish at the point of purchase.  

For customers operating in a professional environment, we offer the platform Miele MOVE Connect. It networks Miele Professional machines, facilitates direct contact with the service department and analyses consumption data for water and energy. 

Refurbished Parts Programme for Electronics

One project involves our refurbishing electronic components and returning them to the production cycle. The components originate from customer returns and from items returned by our production sites and our customer service operations. After careful troubleshooting has been carried out, we identify the electronic components suitable for the programme, repair them and then test them in the same way as newly manufactured electronic components. The Miele Refurbished Parts Programme sends components back to our customers throughout Europe.

Long-term protection and digital updates

Since 2018, Miele has offered an extended warranty service in cooperation with an insurance partner, providing coverage beyond the statutory warranty period. Customers can extend the warranty to five or ten years from the date of purchase for a fixed monthly fee. Further information on Miele’s extended warranty is available here.  

For digital core functions of connectec appliances, Miele guarantees updates for at least ten years. Additional digital features receive updates throughout their availability period. The aim is to ensure that devices remain protected and up to date with the latest technology in the long term. 

Use instead of own

More consumers are paying attention to ecological sustainability, especially when it comes to energy and water consumption. “Pay‑per‑use” models offer innovative ways to support this shift. Instead of purchasing an appliance, users pay only for individual cycles, such as each wash load. This can help to use resources more efficiently. In the Netherlands, Miele has offered a leasing model for washing machines together with the start‑up Bundles since 2016 – an ideal solution for shared households. At the end of the contract, the appliance is refurbished and put back into use. Miele’s own start‑up appWash also relies on digital solutions: In communal laundry rooms in student residences, multi‑family buildings and campsites, washing cycles can be conveniently booked and paid for via an app.

Deep dive for experts

How we inform

Miele provides information through a variety of channels, including product labels such as the EU energy consumption label, user manuals, brochures and personal consultations offered by specialist retailers, in showrooms and at trade fairs. Sustainability topics are also part of our corporate communications and featured on our website. The Miele App offers detailed insights into energy and water consumption, for example for washing and dishwashing programs. Customers can share feedback or file complaints via our website or the Miele Contact Center. All submissions are reviewed carefully as part of a structured complaints management process.

Digital security

To strengthen trust in an increasingly connected world, Miele relies on comprehensive technical and organizational security measures. These include state-of-the-art encryption, cooperation with external experts and institutions such as the German Federal Office for Information Security (BSI), as well as memberships in the Alliance for Cyber Security and CERT@VDE. Our data protection policy is based on the GDPR and is continuously updated. It applies across the entire Group and incorporates stricter national requirements where relevant. A central data protection management system ensures that personal data is processed in compliance with all legal standards. Every Miele entity is required to implement this system, creating a consistent level of data protection worldwide.

Product safety as a top priority

Miele conducts comprehensive testing on all products to identify any potential health or safety risks, both through internal procedures and in collaboration with independent institutions such as VDE, DEKRA and TÜV. If issues are detected, insights are acted upon immediately and can lead to product recalls when necessary. A dedicated crisis team evaluates the situation and activates emergency plans. For digital products, a binding update policy has been in place since 2024 to ensure regular security and functional updates. Clear responsibilities and close cooperation between engineering, development and quality teams guarantee the highest level of product safety worldwide. Our goal is to prevent harm and strengthen customer trust.

More detailed insights can be found in our sustainability report

Additional focus topics

Employees

Supply Chain