Data protection

Miele website personal information protection policy

This Personal Information Protection Policy (hereinafter referred to as the "Policy") was last updated on July 22, 2022.

Miele Electrical Appliances Co., Ltd. (hereinafter referred to as "Miele China" or "we") fully respects your personal information and spares no effort to protect the security of your personal information. Please read this policy carefully before browsing or using the Miele Electrical Appliances Co., Ltd. website (https://www.miele.com/en-cn/p/) (hereinafter referred to as the "Website"), and if you have any questions, please contact us at the following email: [privacy-cn@miele.de].

This policy aims to stipulate the content of personal information that Miele China collects, stores, uses, processes, transmits, provides, discloses, deletes, etc. through this website. Unless otherwise specified, this Policy does not apply to Miele China's mobile application or third-party websites linked to this website. In addition, the personal information submitted to Miele China for the purpose of receiving products or services will be used or processed in accordance with this Policy.

1. Who is the controller of personal information?

The personal information controller is:

Miele Electrical Appliances Co., Ltd.

Registered address: 1-3 floors, No. 82, Shimen 1st Road, Jing'an District, Shanghai

Contact email: [privacy-cn@miele.de]

 

2. How do we collect and use your personal information?

1) Personal Information We Collect

We may collect personal information from you when you visit a module of the Miele China website. Include:

(1) When you use the submission form function under the "Contact Information" column on the home appliance page, we will collect your form subject, your specific demands, gender, position, name, company name, address, telephone, fax, and email address. In addition, you can select the "Business Solutions" column in the upper right corner of the website to switch to the business cooperation module, and then click on the "Contact Us" column or the dialog box logo on the right side of the website, you can fill in the online contact form or send an email to professional@miele.cn Contact Us, our online contact form will collect your form subject, needs, your specific demands, gender, name, company name, address, phone number, email, You can choose whether to receive a copy of this form. By submitting your personal information and acknowledging its delivery, you agree to provide Miele China with your personal information and hereby warrant that you have full rights and authorization to provide your personal information to us. You can provide some of your personal information, but if you fill in incomplete information, it may affect our service to you or our response.

(2) When you use the household appliance module, you can click the heart icon in the upper right corner to browse the wishlist function; When you use the commercial solution module, you can click the wishlist icon at the bottom of the dialog box on the right side of the website to browse the wishlist function. If it is opened, the wishlist function will collect the products you are interested in, the title of the wishlist and your remarks.

(3) When you browse the recruitment column, Miele China discloses the contact information of Shanghai and Beijing HR on the website, and you can contact relevant personnel and consult with them. For recruitment purposes, we collect the following information: name, gender, job title, email address, date of birth, address, phone number, educational background, employment history, transcripts. If you submit additional information in your resume or email without request, you consent to Miele China's collection of personal information. If you are successfully hired, your personal information will be stored in your personal employee profile in order to comply with organizational management norms or as required by relevant laws. If your application is rejected, the personal information you submitted will be deleted within three months from the date of the decision not to accept the offer. If a longer storage period is required due to legal requirements, or if you have explicitly consented to an extended storage period in our talent database, your personal information will not be deleted within three months.

When you purchase goods through offline stores, we may collect your gender, name, shipping address, email address, phone number, zip code, product purchase, and payment information (payment method, invoice information) to complete the payment and delivery of the product and after-sales service.

2) How we use your personal information

In general, we will only use the personal information we collect from you for the purposes described in this Personal Information Protection Policy or for the purposes we explain to you when we collect your personal information. The details are as follows:

(1) To better serve you, enhance the management of your relationship with us, and optimize our website and products.

(2) Your personal information will also be used to send you information about Miele China's products and services by email, SMS and mail, to send you special invitations to events, and to conduct market research and analysis activities. If you do not wish to receive the above promotional information from Miele China, please send an email to: privacy-cn@miele.de.

However, where permitted by applicable personal information protection laws, we may also use your personal information for other purposes that do not conflict with the purposes we disclose to you (e.g. for public interest purposes), in which case we will inform you that you will have the right to object to such processing if it materially affects you.

3. Cookies

Cookies are small files that are sent to your computer when you visit a website to store and sometimes track information about your use of the website, which is anonymous. Cookies can be used to identify your computer, the pages you have visited. When you log in to the website, we can understand how you use the website and when you visit each page of the website by linking the identifier in the cookie with other information you have provided to us.

Miele China uses these cookies for the following purposes:

Count the number of visitors, pages viewed, and other information about the use of the website. • Tailor advertising and content to understand what you have previously viewed and how you interact with our website, for example, to learn about the products you have purchased from Miele China and to show you relevant products that may be of interest to you. If you do not wish to receive the aforementioned personalized display and promotional information from Miele China, please send an email to: privacy-cn@miele.de. • Google Analytics tracks, Miele China will understand the most popular website pages and the time spent on them to optimize the page design and improve your browsing of the website.

You can refuse the use of cookies by setting your web browser. Different web browsers are set up differently; Generally, you can turn off cookies by selecting function keys such as "Off", "Block", "Reject", etc. in the "Privacy" section of your web browser's "Settings" or "Preferences". If you turn off cookies, some functions of the Miele China website may not function properly.

4. Google ReCAPTCHA service

To ensure adequate protection of personal information, we use Google Inc.'s Google ReCAPTCHA service when transmitting web forms (e.g. signing up for an e-newsletter) to find out whether the input was done by real humans or unconsciously processed by a machine. This service accesses your IP address and other data that Google may need for the ReCAPTCHA service and transmits it to Google. Google's data protection policy applies to this service. For more information about data protection by Google Inc., please visit https://www.google.com/intl/de/policies/privacy/

5. How long do we keep your personal information?

Your personal information will be processed and stored for as long as necessary to fulfil the purposes for which it was collected, for the duration required by applicable law, or, where applicable, until you withdraw your consent to the processing of your personal information. At the end of the above period and when there is no legal or business purpose for keeping your personal information, the personal information will be automatically and permanently erased or anonymized.

Specifically, Miele China will retain personal information collected on Chinese websites (see Sections 2 and 3 of this Policy for details) as follows:

1) Personal information collected for the purpose of customer management and providing personalized services reserved for customers will be stored for 7 years from the date of your last interaction with the Company; moreover

2) Personal information related to purchases at offline stores will be stored for 7 years from the date of purchase.

Although we strictly follow the principle of necessity in our actual operations to process your personal information to achieve the required goals, we will continue to store and protect this personal information in case of any liability issues arising during the processing of such personal information and to meet regulatory compliance requirements. We will delete this personal information once these potential action needs have expired.

6. Entrusting or transferring personal information to a third party

Miele China will take sufficient precautions in accordance with applicable laws to ensure the security of your personal information. Miele China will not provide, sell, rent, share and trade your personal information to any third party except as necessary to provide you with services.

In order to send you information about Miele China's products and services, send you special invitations to events, conduct market research and provide after-sales service, Miele China will entrust agents and business partners to process your personal information on your behalf (currently limited to phone numbers). The agency or business partner will contact you by phone, this call will be recorded, and other personal information that you voluntarily provide during the call will be deemed to have consented to the collection of personal information. Miele China and its agents or business partners will sign contractual terms on personal information protection, stipulating in detail the purpose, period, processing method, types of personal information, protection measures, and rights and obligations of both parties, and supervise the personal information processing activities of the entrusted person. Miele China will require its agents or business partners to process your personal information in accordance with Miele China's requirements, this Personal Information Protection Policy, and any other relevant confidentiality and security measures.

7. How Your Personal Information Moves Globally

The server of this website is located in Germany, and the personal information provided by visitors to this website in China will in principle be stored directly in Germany.

As this website server is located in Germany, this means that your personal information (as detailed in Sections 2 and 3 of this Policy) will be stored directly in Miele & Cie. KG, an affiliate of Miele China, or accessed from these jurisdictions, subject to your authorization. If you refuse to consent to the storage of your personal information on a server in Germany, you will not be able to continue browsing this website. The contact information of Miele China's affiliates is as follows. You can exercise all your personal information rights under Item 8 of this Policy with the Affiliates through the contact information below. The cross-border transfer of such personal information is necessary for server settings and is limited to the performance of relevant contractual obligations, legal requirements, or your separate consent.

Miele & Cie. KG
Carl-Miele-Straße 29
D-33332 Gütersloh
Email: info@miele.de

These jurisdictions may have different data protection laws or even no laws in place. In such cases, we will ensure that your personal information is adequately protected in the People's Republic of China. For example, we may ask for your consent to transfer personal information across borders or implement security measures such as data de-identification prior to cross-border data transfers.

8. What are your rights when providing us with your personal information?

In accordance with relevant laws, regulations, and standards in China, as well as the common practices of other countries and regions, we protect you from exercising the following rights regarding your personal information:

(1) Access your personal information. You have the right to access your personal information, except as provided by laws and regulations.

(2) Correct and supplement your personal information. If you become aware of an error in the personal information processed by the Company, you may send an email to: privacy-cn@miele.de make corrections or additions.

(3) Deletion of your personal information. As we have explained above, you can ask us to delete your personal information when the reasons we need to process your information are no longer valid, or when we are no longer legally permitted to process it.

(4) Change the scope of authorization consent. Each business function requires some basic personal information to complete (see Sections 2 and 3 of this Policy). You can give or withdraw your authorization and consent at any time for the collection and use of additional collected personal information.

If you do not want us to use your personal information for personalized recommendations, market research, and marketing purposes, you can opt out of personalized recommendation services by sending an email to: privacy-cn@miele.de. When you choose to turn off personalized recommendations, we will still show the recommended products/guess you like section, but the actual products displayed are no longer personalized.

You can also exercise this right by clicking on the "unsubscribe" or "unsubscribe" link in the emails we send you. To unsubscribe from other forms of marketing (such as mailed marketing materials or telemarketing), you can exercise this right at any time by contacting us at privacy-cn@miele.de.

After you withdraw your consent, we will no longer process your personal information. However, your decision to withdraw your consent will not affect the processing of personal information based on your authorization.

(5) Request a copy of your personal information. Subject to technical feasibility, if the data interface is matched, we may also transmit a copy of your personal information directly to a third party designated by you upon your request.

(6) In addition, you also have the right to object to our processing of your personal information when we process it for legitimate interests.

(7) You have the right to ask us to explain to you how we handle your personal information and this personal information protection policy, if you cannot truly understand the content of this personal information protection policy.

(8) If you are a close relative of the deceased and the deceased is a user of this website, you have the right to access, copy, correct, delete the information of the deceased and other personal information protection rights stipulated in this section, unless otherwise arranged before the deceased's death.

(9) You have the right to complain to the personal information protection regulatory authority about our collection or use of your personal information. You can contact the Cyberspace Administration of China or its local office at any time.

If you wish to view, correct, modify, delete your personal information or any of the above personal information rights, or if you no longer wish to receive communications from Miele China, please send an email to: privacy-cn@miele.de.

For security, you may be required to provide a written request or to prove your identity in other ways. We may ask you to verify your identity before processing your request. Generally, we will reply within thirty days. In principle, we will not charge a fee for your reasonable request, but we will charge a certain cost fee for repeated requests that exceed reasonable limits.

Although under the above agreement, due to the provisions of relevant laws, regulations and national standards, we may not be able to respond to your needs under the following circumstances:

1. Related to our performance of obligations under laws and regulations;
2. It directly affects national security and national defense security;
3. Directly affect public safety, public health and major public interests;
4. It directly affects criminal investigation, prosecution, trial, and judgment enforcement;
5. There is sufficient evidence that you may be subjectively malicious, or abuse of your rights
6. To protect your life, property, and other major legitimate rights and interests, but it is difficult to obtain your consent;
7. Responding to your needs may cause serious damage to the legitimate rights and interests of you or other individuals and organizations;
8. Involving trade secrets.

9. How we protect your personal information

Your personal information will be collected with a high degree of respect for personal privacy, and the personal information you provide to Miele China during the use and browsing of this website will be transmitted through a server that uses Secure Sockets Layer (SSL) encryption technology. When the letter "http" in the address bar changes to "https", the "s" means that you have entered a secure area using SSL technology, which uses the aforementioned encryption technology to protect your information in data transmission. SSL encrypts order information such as your name, address, and credit card number.

The Internet environment is not 100% secure, and we will do our best to ensure or warrant the security of any information you send to us. If our physical, technical, or administrative protection facilities are damaged, resulting in unauthorized access, public disclosure, tampering, or destruction of information, resulting in damage to your legitimate rights and interests, we will bear corresponding legal responsibilities.

In the event of a personal information security incident, we will immediately notify you in accordance with the requirements of laws and regulations, including the basic situation of the security incident and the possible impact, including the countermeasures we have taken or will take, including the measures we have recommended to you to take to prevent and mitigate risks, and corrective actions. We will notify you promptly via email, SMS and other channels. If it is difficult to notify certain specific personnel information subjects separately, we will use reasonable and effective means to make public notices. At the same time, we will proactively report on the handling of information security incidents in accordance with the requirements of local regulatory authorities.

10. How this Policy is updated

Miele China reserves the right to modify this Personal Information Protection Policy at any time. Your use and browsing of Miele China's official website are subject to the effective version of this policy at the time you browse and use this website. Our Privacy Policy is subject to change.

We will not reduce your rights under this policy without your explicit consent. We will post any changes to this policy on this page.

We also provide more prominent notice for significant changes.

Material changes to this policy include, but are not limited to:

1. Significant changes in our service model. For example, the purpose of processing personal information, the types of personal information processed, and how personal information is used; 
2. We have made significant changes in our ownership structure, organizational structure, etc. Such as changes in owners caused by business adjustments, bankruptcy mergers and acquisitions, etc.; 
3. Changes in the main objects of personal information sharing, transfer or public disclosure; 
4. Your rights to participate in the processing of personal information and the way you exercise it have changed significantly; 
5. When there is a change in the department, contact information, and complaint channels responsible for handling personal information security; 
6. When the personal information security impact assessment report indicates that there is a high risk.

We will also archive older versions of this policy for your review.

Cookie Settings

Cookie Policy

Last updated: 12.03.2024
Miele & Cie. KG (“Miele”) uses so-called cookies on this website. In this policy we explain in detail what types of cookies Miele uses, what data is processed by them, cookie lifespan and your rights in relation to cookies.

You have the right to withdraw your consent at any time in the cookie settings in our "Privacy Preference Centre".

1. General Explanation

Cookies are small text files that are stored on your computer or end device when you use our websites. When you visit the Miele website, a cookie may be stored on your system. This contains an individual string of characters that can be used to identify your browser the next time you visit the website. There are two basic types of cookies:

• Temporary cookies: These cookies, also called session cookies, are temporarily stored on your computer or terminal device during your visit to our website and then deleted.
• Persistent cookies: These cookies remain on your computer for a longer period of time.

In general, Miele uses various Internet technologies (e.g. cookies, Java-Script) to make it easier for you to use the Miele Internet applications and to optimise them. This means that they are used to:

• Identify you when you log in to our web shop and to ensure that valid security standards, optimized for you, are observed.
• Help us remember products that you have added to your shopping cart or notepad.
• Show you the quantity of products you have added to your shopping cart or notepad on the website.
• Remind us of your chosen language during the session, so that you can navigate our pages more easily.
• Analyse data, such as the evaluation of the number of visitors to our website or the most frequently visited websites. We use the analysis results for the purpose of optimizing our website.
• We also use so-called marketing cookies from third parties for the purpose of retargeting/remarketing and the placement of personalised online advertisements.

Please note that Miele needs you to express your preferences regarding the use of cookies, on its own interface, but by changing the cookie settings of your Internet browser, you can also deactivate or restrict the transmission of cookies. You can delete already stored cookies at any time. Further browser specific information on how to delete cookies can be found here:

• Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
• For Mozilla Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
• For Google Chrome: https://support.google.com/chrome/answer/95647?hl=en
• For Safari: https://help.apple.com/safari/mac/8.0/#/sfri11471

Please note, however, that if you deactivate cookies, you may no longer be able to use all the functions of the website. In the menu of most browsers you will find setting options for the use of cookies. Typically, a browser has the following setting options:

• View cookies,
• Allow cookies,
• Disable all or certain cookies,
• Disable all cookies when closing the browser,
• Blocking cookies,
• Notify when a cookie is to be set,
• Objection to tracking web analysis (opt-out).

When you visit our website, a banner informs you about the use of cookies and asks for your consent to cookies requiring consent. You can withdraw your consent at any time with effect for the future, which we explain in detail in this cookie policy.

 

2. Google Tag Manager

On our website, we use the tag management service named Google Tag Manager provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin (“Google”). Google Tag Manager allows websites to quickly and easily update measurement codes and related code fragments collectively known as tags on their websites or mobile apps. Once the small segment of Tag Manager code has been added to a project, the website can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.

The Google Tag Manager helps us to implement and manage cookies and tracking tags. The Google Tag Manager does not use any of its own cookies, but the Google Tag Manager triggers other cookies and tracking tags if and insofar you have explicitly agreed to the use of such cookies and tracking tags. You will find detailed information to each of such cookies and tracking tags in our cookie notice. In the context of the use of the Google Tag Manager, we and Google process your ip-address and an unique identifier. It might be possible that your data will be processed outside the territory of the European Union. In order to ensure an appropriate level of data protection, Google and we have agreed on the standard contractual clauses published by the European Commission. The legal basis for the use of the Google Tag Manager and related data processing activities is our legitimate interest, Art. 6 (1) (f) GDPR. That legitimate interest is the assistance Google Tag Manager provides us in implementing and managing our use of cookies and tracking tags.

 

3. Technically necessary cookies (essential cookies)

Essential cookies are required for navigation of the websites and for the use of their functions, such as access to the registration part of the website or the use of our chat tool. Without these cookies certain functions of the website are not possible.

The legal basis for the processing of personal data using technically necessary cookies is legitimate interests Article 6(1) (f) GDPR. The legitimate interest is that this processing is required for navigation of the websites and for the use of their functions. The data collected by technically necessary cookies is not used to create user profiles.

Essential cookies cannot be deactivated. The essential cookies we use are generally so-called session cookies, which are generally automatically deleted after the browser session has ended.

Some essential cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use essential cookies for are explained below.

3.1 OneTrust LLC

On our website, we use a Consent Management Platform provided by OneTrust LLC, Building 600, 1200 Abernathy Road Northeast, Atlanta, Georgia, 30328, USA (“OneTrust”). OneTrust is a cookie consent solution that enables Miele to operationalize cookie compliance for different legal frameworks around the world. OneTrust enables us to generate cookie banners, to store your consent settings, as well as inform you of the use of various cookies on the website. For more information on OneTrust, please visit Privacy Notice and Policy | OneTrust.

3.2 Further Details

Further details about the essential cookies that we use can be found in the table at the bottom of the page.

 

4. Analytics cookies

In addition, we use cookies on our website which enable an analysis of your usage behaviour (so-called analytics cookies). With these cookies we collect and store the following data:

• Frequency of page visits
• Search Keywords
• Use of website functions

Your data collected by means of the cookies is pseudonymised, so that it is no longer possible to assign the data to the respective user without additional data.

This processing enables us to improve the quality of our website and its content. The legal basis for this processing of data is consent under Article 6(1) (a) GDPR. You can revoke your consent at any time with effect for the future, in the cookie settings in our “Privacy Preference Centre".

Some analytics cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use analytics cookies for are explained below.

The analysis cookies we use include:

4.1 Google

On our website we use various cookies for analysis purposes that are provided and/or used by Google Ireland Limited ("Google"), a company incorporated and regulated under Irish law (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Further information about these Google Services can be found below and at https://www.google.com/privacy/ads/. The details table below contains cookie names with variable identifiers, where <wpid> is web property ID or the measurement ID for Google Analytics 4, consisting of 10 characters (numbers and letters), [_<customname>] and <property-id> are property IDs in Google Analytics 3 (Universal Analytics), consisting of digits in the following pattern: UA-XXXXXXXX-X.

4.1.1 Google Analytics

Our website uses Google Analytics to design and improve the website in line with demand. Google Analytics uses so-called cookies, which are stored on your end device and which enable an analysis of your use of the website. The information generated by the cookie is usually transferred to a Google server in the USA and stored there. On this website, we use the extension of IP masking (so-called IP masking), i.e. your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transferred to, and stored in, the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet.

If you are a Google account holder and have consented to the personalization of advertising ("Ads Personalization") then Google's services also include reports on the effectiveness of our advertising measures (including cross-device reports), demographics and the interests of our users, as well as functions for cross-device delivery of online advertising. In this case, the legal basis for data processing is your consent to Google (Art. 6(1)(a) GDPR).

You can object to the collection or evaluation of your data by Google Analytics by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.

The data sent by us and linked to cookies, user IDs or advertising IDs are automatically deleted after 14 months.

4.2 OneTrust LLC

On our website we collect anonymized Opt In vs Opt Out rates through the Consent Management Platform OneTrust. We collect this information based on legitimate interest Article 6(1) (f) GDPR, as it allows us to measure consent rates and improve the user experience. In the event you agree to the use of analytics cookies, we will collect data about your interaction with OneTrust generated consent banner. OneTrust allows us to perform aggregate analytics, including information about Browser Type, Country and Platform of our users(Desktop/Mobile/Tablet). The data collected does not allow for identification of a natural person. For more information on OneTrust, please visit Privacy Notice and Policy | OneTrust.

4.3 Further Details

You can deactivate analysis cookies. Further details about all of the individual analytics cookies we use can be found in the table at the bottom of the page.

 

5. Marketing cookies

For the purpose of retargeting/remarketing and for the placement of online advertisements we use so-called marketing cookies from third parties.

Retargeting or remarketing refers to technologies that allow users who have previously visited a certain website to see suitable advertisements even after they have left the website. For this purpose, it is necessary to recognize Internet users beyond a website owners’ website, for which cookies from the corresponding service providers are used. In addition, the previous usage behaviour is taken into account. For example, if a user looks at certain products, these or similar products can later be displayed as advertisements on other websites. These are personalised advertisements that are adapted to the needs of individual users. For this personalised advertising, it is not necessary for the user to be identified beyond recognition. The data used for retargeting or remarketing is therefore not merged with other data.

Marketing cookies may also track user engagement with the ads ultimately shown. This is in order to avoid unwanted duplicate advertising and to track the amount of times ads result in some form of ad conversion (e.g. an ad being clicked on or an actual sale).

The legal basis for the processing of personal data through marketing cookies is consent (Article 6(1)(a) GDPR), You can withdraw your consent at any time with effect for the future, in the cookie settings in our “Privacy Preference Center”.

We use such technologies for the placement of online advertisements. For the placement of the advertisements we use third party providers. Details of the third parties (and their tools) who provide and/or access marketing and targeted cookies are explained below.

5.1 Facebook / Meta

On our website we use marketing cookie(s) provided and/or used by Meta, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook” or “Meta”).

Facebook cookies are used if you have a Facebook account, use the Facebook Products, including the Facebook website and apps, or visit other websites and apps that use the Facebook Products (including the Like button or other Facebook Technologies). The Facebook cookies allow us to track your activities on our website in order analyse the effectiveness of our conversion funnel and to regularly improve our website. Furthermore, the Facebook cookies allow us to use the “Custom Audiences” remarketing feature of Facebook. This allows users of the website to be shown interest-based advertisements ("Facebook Ads") as part of their visit to the social network Facebook or other websites that also use the process. Please find more information to Facebook Conversion Tracking, Facebook Custom Audiences and related data processing activities in our privacy notice.

In addition, the Facebook cookies enable Facebook to offer the Facebook Products to you and to understand the information they receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in.

The Facebook cookies receives the following types of data: Http Headers, Pixel specific Data, Button Click Data, Optional Values and Form Field Names. Further information about Facebook's cookies can be found here.

5.2 Google

As already outlined above, on our website we use various cookies for analytics and/or marketing purposes that are provided and/or used by Google. Further information about Google's privacy practices can be found at https://www.google.com/privacy/ads/. The further details table contains cookie names with variable identifiers, where <wpid> is web property ID or the measurement ID for Google Analytics 4, consisting of 10 characters (numbers and letters), [_<customname>] and <property-id> are property IDs in Google Analytics 3 (Universal Analytics), consisting of digits in the following pattern: UA-XXXXXXXX-X.

5.2.1 Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Further information about Google Ads can be found here.

5.2.2 Google Remarketing function

Google's remarketing function allows us to serve ads to our users on other sites within the Google Ads network (called "Google ads" or ads on other sites) based on their interests. To this end, we analyse user interaction on our website in order to be able to display targeted advertising to users on other sites even after they have visited our website. For this purpose, Google stores a number in the browsers of users who visit certain Google services or websites in the Google display network. This number, known as a "cookie," is used to track the visits of these users. This number is used to uniquely identify a web browser on a particular computer, not to identify an individual, and no personal data is stored.

In addition to being able to provide or withdraw your consent to the use of analytics and / or marketing cookies generally through the settings at the top of this policy, you can deactivate the use of cookies by Google by installing the plug-in provided under the following link: www.google.com/settings/ads/plugin.

5.2.3 Google Conversion Tracking

We also use Google's conversion tracking in this context. When you click on an ad placed by Google, a 30-day conversion tracking cookie is placed on your device. This cookie is not used for personal identification. The information collected using the conversion cookie is used to compile conversion statistics for Google Ads customers.

In addition to being able to provide or withdraw your consent to the use of analytics and / or marketing cookies generally through the settings at the top of this policy, you can disable interest-based Google ads on Google in your browser by clicking the "Off" button at https://adssettings.google.de/authenticated or by opting out at http://www.aboutads.info/choices/.

5.2.4 Other Google Marketing Platform services (Campaign Manager 360, Display & Video 360, Search Ads 360)

Our website also uses other services of the Google Marketing Platform (formerly "Google Doubleclick"). Campaign Manager 360 allows us to run ad campaigns and measure their performance. Display & Video 360 helps us manage display and video campaigns. Search Ads 360 is utilized to manage search campaigns across various search engines.  These services use cookies to deliver ads that are relevant to users, to improve campaign performance reports, or to prevent a user from receiving ads more than once.

Google uses a cookie ID to determine which ads are served in which browser and can thus prevent them from being shown more than once. Google may also use cookie IDs to track conversions, which is whether a user sees an ad and later visits the advertiser's website to make a purchase.

Your browser automatically establishes a direct connection with the Google server. According to Google, the integration of these services provides Google with the information that you have viewed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out your IP address and save it.

In addition, cookies enable us to understand whether you perform certain actions on our website after you have viewed or clicked on one of our ads on Google or on another platform (conversion tracking) ("floodlight"). Google uses this cookie to understand the content that you have interacted with on our sites so that we can later send you targeted advertising.

In addition to being able to provide or withdraw your consent to the use of analytics and / or marketing cookies generally through the settings at the top of this policy, you can prevent tracking by changing your browser software settings (e.g., disabling third party cookies), disabling conversion tracking cookies by blocking cookies from the http://www.google.com/settings/ads/ domain in your browser settings, with respect to interest-based ads from providers that are part of the About Ads self-regulatory campaign, by clicking on the http://www.aboutads.info/choices link or by clicking on the www.googleadservices.com link. We would like to point out that in this case you may not be able to use all functions of the website to their full extent.

Further information about the Google Marketing Platform is available at https://marketingplatform.google.com/. You can also find further information at the Network Advertising Initiative (NAI) at http://www.networkadvertising.org/.

5.3 Further Details

You can deactivate marketing cookies by changing your settings at the top of this policy. Further details about all of the individual marketing cookies we use can be found in the table at the bottom of the page.

 

6. Changes to this Cookie Policy

We may change this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. You can see when this Cookie Policy was last updated by checking the “last updated” date displayed at the top of this Cookie Policy.

 

7. To get further information

If you have any questions or comments about this Cookie Policy, contact us at info@miele.com.