Preview of Miele sponsored category at World Architecture Festival 2018

Miele Identities

For the third time, Miele is headline partner of the World Architecture Festival, the world's largest interactive event for global architecture awards. This year, the world architecture community will meet in Amsterdam from 28 to 30 November. Miele will be represented with its own stand throughout the event and will be the point of contact for international markets. This year the company is also sponsor of the "Commercial mixed-use Future Project" category, and in this context is continuously presenting some of the projects on this shortlist in greater detail.

"Shape & Identity" - Lake Garden

Does a bold form necessarily create identity? How do we ensure a new building blends in with its urban surroundings? And can identity also work inwardly? These questions have been answered by the Singaporean architecture firm AK+ in its striking design of the Lake Garden Co-Housing residential and shopping complex in Malaysia.

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"Density & Identity" - Commercial Bank Headquarters

The high-rise, glass-fronted buildings of banks are a global stereotype. The unusual combination with a hotel already makes a difference. But it’s the design of the Aedas architecture practice which creates that truly special identity of the building by its ingenious interpretation of the Bank’s logo.

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"Anonymity & Identity" - Smart Plaza Kiev

The Designers from Archimatika hat the task to create a new city component – on a side with restricted connection to the surrounding urban fabric. With their distinctive and intelligent solution, they managed to be the first Ukrainian building project ever to be shortlisted for the World Architecture Festival.

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"Change & Identity" Haliç Shipyards, Istanbul

The Golden Horn is the nucleus of Istanbul. But not much is left from its former glory. Now the shoreline opposite the historic city centre is rediscovered and -invented. Tabanlıoğlu Partners reactivates the historic Haliç Shipyard through reconstruction and conversion – and boost the area’s resurgence as a lively and busy district.

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"Community & Identity" Melbourne Innovation Precinct

Innovation keeps a city ready for future challenges. With the project Melbourne Innovation Precinct the architects from Woods Bagot show how architecture for idea of tomorrow can look like. It supports science as well as research and activates further potential in the urban neighbourhood.

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"Innovation & Identity" Developing relationships between people and products

What is the significance of design in the context of innovation and identity? How can manufacturers reconcile the demand for novelties with their brand values and corporate identity? Andreas Enslin, Head of the Miele Design Center, discussed these and other issues on the panel at the WAF 2018.

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