There are many good reasons for choosing Miele.
You can read about six of them here.

Since being founded in 1899 Miele has followed its 'Forever Better' brand promise. This means: we will do all that we can to be "forever better" than our competitors and "forever better" than we already are. For our customers, this means the peace of mind of knowing that choosing Miele is a good decision - and probably the decision of a lifetime.

Miele quality

For more than 100 years: it has been a proven adage that you can trust Miele and rely on our appliances. We are the only manufacturer in our branch of industry to test products such as our washing machines, tumble dryers, dishwashers and ovens to the equivalent of 20 years of use. Once a Miele, always a Miele: Miele customers around the world remain loyal to Miele and recommend Miele to others. Looking to the future, we promise not to entertain any compromises when it comes to quality and durability!

Miele technology

Miele stands for excellent results combined with the lowest possible energy consumption. This goes for the hygienic and gentle care of your laundry, your flooring and your crockery as well as when conjuring up exquisite culinary delights. The key to this is a wealth of innovative features available only from Miele. This is borne out by numerous first places in leading product tests conducted around the world.

Miele convenience

Whether equipped with the classic rotary control, the discreet sensor or high-resolution touch display like your smart phone: operating a Miele is both easy and fun. Add to this a multitude of convenient and reliable automatic programmes and a great love of detail - success is guaranteed - on board both laundry and kitchen appliances. Make life easier for yourself with Miele...

Miele design

Miele believes in clean lines and timeless elegance. Nowhere else will you find such a comparable range of built-in kitchen appliances, with consistency in design lines and colour options, to suit the most diverse of interior designs and kitchen furniture fronts. Great care is taken to coordinate appliance design across the range. Whatever the style of your kitchen: Miele is always a perfect match.

Miele Service

Miele customers enjoy preferential treatment: Thanks to our fast and efficient after-sales service operation which has been voted best in its branch of industry many times over. Even if you need personalised instructions on appliance use or professional cleaning of your appliances, Miele will gladly make a home visit. We will always be there for you. That's a promise!

The Miele brand

In many countries Miele is the most aspirational brand in its field. In its German home market, Miele was even voted "best brand ever" in 2013 across all product branches. And the ownership of products from such a brand reveals much about its users: Miele customers have high expectations for the performance, convenience, design and environmental friendliness of their domestic appliances. People who buy Miele are quality conscious and have style!